2XU AND MOTIV SPORTS ANNOUNCE MULTI-YEAR PARTNERSHIP TO POWER PERFORMANCE ACROSS ICONIC RUNNING EVENTS

The three-year deal spans 11 marquee races, bringing elite compression to over 150,000 runners annually

Huntington Beach, CA – May 22, 2025 – Performance brand 2XU and event organizer Motiv Sports today announce a new three-year partnership, bringing together two organisations united by a shared belief in movement, community, and the transformative power of performance.

Commencing with the 2025 season, 2XU will become the Exclusive Compression Technology Partner across Motiv’s premier portfolio of races, including the Long Beach Marathon and Half Marathon, Bay to Breakers 12K Powered By Windsurf and the Vancouver Sun Run. This partnership will connect 2XU with over 150,000 participants annually, creating meaningful brand moments across some of North America’s most iconic start lines.

“This partnership is about more than visibility,” said Harry Markl, Chairman of 2XU. “It’s about being present where performance happens, in the rhythm of everyday runners, at the heart of local race communities, and through product that earns its place, mile after mile. As the world’s most advanced compression brand, we’re proud to be recognised as the exclusive compression partner across these events, but our commitment to the run community extends far beyond. From training layers to race day kits and recovery essentials, our product system is designed to support runners across their entire journey.”

As part of the partnership, athletes will have the exclusive opportunity to purchase the “2XU Long Run Tee” during event registration. Designed for race day and every day after, the Long Run Tee offers superior comfort, performance, and longevity, making it a more sustainable choice than traditional giveaway shirts. Built to go the distance, it’s a tee meant for the long run, in every sense.

Onsite and online, 2XU will also provide education around the benefits of compression and showcase its full performance range, with a focused lens on running. From expo activations to integrated campaigns, the brand will support runners with gear and guidance at every touchpoint.

“2XU understands what it means to back athletes, not just through words but through design, detail, and credibility,” added Phyllis Blanchard, VP of Commercial Partnerships for Motiv Sports. “Their presence will enhance the participant experience at every level, and we’re excited to see what we can create together.”

This partnership signals a shared ambition: to champion movement, support performance, and create moments that last beyond the finish line–while making sustainability a core part of the journey.

About 2XU

Founded in Melbourne in 2005, 2XU (Two Times You) exists to multiply human performance through technically advanced apparel engineered for training, racing and recovery. Worn by elite athletes, national sporting bodies and everyday runners alike, 2XU is trusted to perform when it matters most.

About Motiv Sports

Motiv Sports is a North American leader in mass participation events, dedicated to empowering individuals of all fitness levels to pursue and achieve their goals. From local favorites to destination races, our portfolio of 11 iconic endurance events brings communities together through the shared experience of forward motion. We create, market, and deliver world-class running events that inspire, challenge, and connect participants year-round—both on the course and through digital engagement. At Motiv Sports, we believe that every step forward matters, and we’re committed to building inclusive, supportive environments where people can thrive through movement. For more information, visit MotivSports.com.